Buick has been a corporate sponsor of many a different sport programs.
The Golfing scene was big in the 1990s, and continues on today to some extent.
Being a promoter of these sporting events means that they got to produce clothing to enhance their own image.
Hats, caps, visors, were a noticeable self promotion, as well as being a useful item, since they aided the golfers on the course by keeping the sun out of their eyes.
They were equally beneficial for onlookers of these events so they could watch the performers do their thing!
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Here's some related Buick items if you happen to be shopping for Buick merchandise! (if you can't see them, turn off your ad blocker!)
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