entitled: 1986 Buick Ideas That Will Create Additional New Vehicle Sales Opportunities.
This BMD publication, with a letter dated January 2, 1986 to all Buick car dealerships contained a wealth of sales knowledge for the Buick dealers.
Radio advertising strategies
demonstration examples
sales promotion techniques
Buick dealership promotions and plans
Those are just a part of the marketing ideas that were inside this 1986 Buick manual.
It was an invaluable resource for new car sales success in the training to the sales teams!
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