Every year Buick would mail to their Buick dealerships an advertising workbook.
What this was, was a packet of sales aids to assist the dealers in selling the cars.
Within was a variety of material used for television campaigns, print media advertisements, and radio spots.
Basically pre-made ads ready to sell the Buick vehicles.
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Most of this type of literature is very hard to come by.
There were a lot of Buick dealers back in 1987, however, material of this type was something that they used in their marketing campaigns, sent out to the newspapers, etc., so not a lot of this kind of literature survived.
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Here’s a look at what Buick’s dealer advertising workbook had in it for 1987:
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