The 1987 Buick Marketing Manual. AKA buick dealer album.
This is probably one of the hardest pieces of Buick Literature you can obtain for your Buick information collection.
“IF” you are lucky enough to find one, expect to pay upwards of $300 for it!
Measuring 11.5″ wide x 11.5″ tall x 3″ deep.
The Buick owners who do have one, generally are not willing to part with it. (unless they get really desperate!) Not to mention they probably waited a LONG time to acquire one!
In the last 5 years or so, I have seen, maybe, 3 for sale.
This marketing manual Buick produced was given to the Buick dealerships so they had all the info they needed to educate buying consumers. It contained every option, every code, etc., to order a new Buick Regal Grand National (or the lesser Turbo T, Regal Limited, base Regal, etc.). It also had samples/swatches of vinyl/leather/cloth for seat material options. Paint chips were also included along with pinstriping details!
Of course, after the 1987 model year, many buick dealerships simply tossed these out since they didn’t need them any longer! 🙁
That’s the main reason these Buick dealer album are so rare to find!
I had one at one time & the pictures shown below give you an idea what was inside.
This book IS the pinnacle for Buick literature collections with its brown leather cover and well over a couple hundred pages!
It had tabbed sections covering these items:
How to Use This Manual Index
Marketing Information
Product Information
Interior Fabrics
Skyhawk
Skyhawk Wagon
Skylark
Somerset
Century
Century Wagon
Regal (including Grand National and T Package)
LeSabre
Electra/Park Avenue
LeSabre/Electra Wagons
Riviera
General Information
Specialty Cars
This 1987 Buick dealer album covers all of the following vehicles, and options for the specific vehicles:
1987 Buick Century Custom Sedan 4-Door
1987 Buick Century Custom Coupe 2-Door
1987 Buick Century Custom Wagon 4-Door
1987 Buick Century Estate Wagon Wagon 4-Door
1987 Buick Century Limited Sedan 4-Door
1987 Buick Century Limited Coupe 2-Door
1987 Buick Electra Limited Coupe 2-Door
1987 Buick Electra Park Avenue Coupe 2-Door
1987 Buick Electra T-Type Coupe 2-Door
1987 Buick Electra Estate Wagon Wagon 4-Door
1987 Buick Electra Limited Sedan 4-Door
1987 Buick Electra Park Avenue Sedan 4-Door
1987 Buick Electra T-Type Sedan 4-Door
1987 Buick Estate Wagon Wagon 4-Door
1987 Buick LeSabre Custom Coupe 2-Door
1987 Buick LeSabre Estate Wagon
1987 Buick LeSabre Limited Sedan 4-Door
1987 Buick LeSabre T-Type Coupe 2-Door
1987 Buick LeSabre Coupe 2-Door
1987 Buick LeSabre Custom Sedan 4-Door
1987 Buick LeSabre Limited Coupe 2-Door
1987 Buick LeSabre Sedan 4-Door
1987 Buick Regal Coupe 2-Door
1987 Buick Regal Limited Coupe 2-Door
1987 Buick Regal Turbo T
1987 Buick Regal Grand National Coupe 2-Door
1987 Buick Riviera Luxury Coupe 2-Door
1987 Buick Riviera T-Type Coupe 2-Door
1987 Buick Skyhawk Custom Coupe 2-Door
1987 Buick Skyhawk Custom Wagon 4-Door
1987 Buick Skyhawk Limited Sedan 4-Door
1987 Buick Skyhawk Sport Hatchback 2-Door
1987 Buick Skyhawk T-Type Hatchback 2-Door
1987 Buick Skyhawk Custom Sedan 4-Door
1987 Buick Skyhawk Limited Coupe 2-Door
1987 Buick Skyhawk Limited Wagon 4-Door
1987 Buick Skyhawk T-Type Coupe 2-Door
1987 Buick Skylark Limited Sedan 4-Door
1987 Buick Skylark T-Type Sedan 4-Door
1987 Buick Skylark Custom Sedan 4-Door
1987 Buick Skylark T-Type Coupe 2-Door
1987 Buick Somerset Limited Coupe 2-Door
1987 Buick Somerset Custom Coupe 2-Door
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