According to Buick, according to Molly…
As the Buick V6 becomes more dominant in the market place, the Buick V6 logo will take on increasing significance.
The logo represents a “6” which is emphasized to indicate the Buick V6 is unique and special.
Additionally, the logo represents a lower case “b” which could be utilized to develop a performance image logotype exclusively “Buick”.
The flow of the logo is also symbolic of the spinning or turbine action of a turbocharger.
Turbocharging can also be emphasized by using warm-to-hot color combinations.
The arrowhead draws attention and gives forward, aggressive motion.
This is complemented by the slant of the logo — again emphasizing aggressiveness.
The logo symbolizes the Performance Engine of the Future.