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Buick Product Portfolio Dealer Binder (2001-2005)

Sure, our favorite dealer books are the 1984-1987 Buick Marketing Manuals since they include the Buick Grand National in them.

But it’s interesting to see how they have grown in the years that followed.
More optional features, more choices, more safety regs & the like, all mean bigger books.

Different styled cover designs as well as a name change, no longer referred to as a “Buick Marketing Manual,” but now called a “Buick Product Portfolio.”
All due to Buick wanting to change their image & perception of the vehicles they were producing.
Does a name change indicate a better quality product?

Here’s a look at these Buick dealer albums from 2001-2005.

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2001 Buick Product Portfolio Dealership Manual 1

2001 Buick Product Portfolio Dealership Manual

2001 Buick Product Portfolio Dealership Manual 2

2002 Buick Product Portfolio Dealer Binder 1

2002 Buick Product Portfolio Dealer Binder

2002 Buick Product Portfolio Dealer Binder 2

2003 Buick Product Portfolio Binder 1

2003 Buick Product Portfolio Dealership Binder

2003 Buick Product Portfolio Binder 2

2004 Buick Product Portfolio Advertising Binder Covers Rainier Rendezvous Park Avenue LeSabre Regal Century 1

2004 Buick Product Portfolio Dealership Album

2004 Buick Product Portfolio Advertising Binder Covers Rainier Rendezvous Park Avenue LeSabre Regal Century 2

2005 Buick Product Portfolio Dealer Album 1

2005 Buick Product Portfolio Dealer Album

2005 Buick Product Portfolio Dealer Album 2

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Here’s some other items if you’re shopping for Buick merch:
(if you can’t see them, turn off your ad blocker!)




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